Peyton Rowe appointed interim director of the Robertson School

Rowe has been interim associate director since January 2021 and director of undergraduate studies since August 2018.
peyton rowe

The Richard T. Robertson School of Media and Culture will be under new leadership. Jennifer Malat, Ph.D., dean of the College of Humanities and Sciences at Virginia Commonwealth University, announced today that Professor Peyton Rowe will serve as interim director of the Robertson School, effective May 1, 2021. Rowe has been interim associate director since January 2021 and director of undergraduate studies since August 2018. She joined VCU in 2006 as an associate professor in the school’s advertising sequence.

“I know that the Robertson School will continue to thrive under Professor Rowe’s leadership,” said Malat. “Congratulations to Peyton!”

Rowe has taught at the college level for more than 25 years and has taught design, art direction and campaigns as well as capstone leadership courses. At VCU, she has delivered more than 20,000 hours of community-engaged teaching and consistently works to develop opportunities for students to learn while doing. Rowe strives to inspire and teach students and professionals about the power of pro bono service in advertising and marketing. At VCU alone, she has mobilized 1,102 volunteers to serve 126 Richmond nonprofits with over $2.4 million in pro bono marketing work in the past 13 years through the pioneering service-learning program, CreateAthon at VCU.

She holds an M.F.A. in design and visual communication from VCU and a B.A. in painting from the University of Virginia. Rowe was a tenured associate professor at the University of South Carolina, teaching graphic design from 1996 to 2005, before returning to her hometown to work at VCU.

Rowe follows Marcus Messner, Ph.D., as director of the Robertson School. Messner was appointed associate dean for Area A (humanities and social sciences) in the College of Humanities and Sciences in January 2021.

“I am very honored to serve the Robertson School in this position,” Rowe said. “The people in the school are what make it so great and I can't wait to work with everyone to keep the momentum going that we have started in the past few years. I am grateful to Marcus and Dean Malat for giving me the opportunity.”

With the change in the school’s leadership, the Robertson School will become part of Area A in the College of Humanities and Sciences while the Department of Kinesiology and Health Sciences will move to Area B (natural sciences and math) under the leadership of Associate Dean Sally Hunnicutt, Ph.D.

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